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Wayfinding signage is ubiquitous (it is all around us) on a quotidian (daily) basis. It is everywhere and hence understanding how to best design wayfinding signage is important! So, In this post an explanation of why you might want to consider doing the wayfinding...read more
When planning or improving a wayfinding system, so that people can navigate more easily and naturally, there are a number of wayfinding design principles worth considering, Below I look at some things you might want to consider if you are a designer or graphic artist,...read more
There are a number of opportunities for getting wayfinding training and to study wayfinding. Below are the best options. Wayfinding and Navigation are quite specialised subject areas and tend to be studied and covered within various other disciplines within academia....read more
Why you need a small Independent Auditor No matter how much money is spent on a new wayfinding system, there are always issues that are overlooked.read more
Today we are talking about how to generate a GPS signal in indoor locations. Many of us now use GPS devices, such as on our mobile phones or cell-phones and the GPS signal often works very well.read more
In this lesson on wayfinding, we will look at arrows on signage for when you are designing with navigation and wayfinding in mind! Introduction Hi, I’m Dr Paul Symonds and I’m the Wayfinding Expert.read more
WHAT IS WAYFINDING
The definition of Wayfinding that I published in the academic journal Symonds et al (2017). Exploring an Absent Presence: Wayfinding as an Embodied Sociocultural Experience is:
The cognitive, social and corporeal process and experience of locating, following or discovering a route through and to a given space.
Indeed, getting lost can be a very stressful occurrence and the funny thing is that it can happen in the smallest of places, such as trying to find the toilets (restrooms) in a pub or bar, or in a large space such as in a hospital, airport, tourist attraction or sports stadium. You can read on “what is wayfinding” here. For business owners, the cost of having users get lost and frustrated, irritated and stressed, can result in the wayfinding and overall user-experience being seen as a negative experience. This can result in users trying to avoid your location in the future.
The good news is that there is plenty you can do to improve the wayfinding at your location. We offer training courses that you can do directly online and also act as a wayfinding consultancy.