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WE OFFER WAYFINDING TRAINING COURSES, AUDITS & SIGNAGE!

INTERESTED IN OUR WAYFINDING COURSES?
Learn about wayfinding including DDA & accessibility planning, signage design for navigation and guiding people….
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LATEST POSTS

Wayfinding Case Study – Newport Wetlands

In the first of our wayfinding case study series, we take a look at Newport Wetlands in Wales, and how they have created an easy to follow navigation system. Using local materials and natural paths, signage and the good design of space, the RSPA, who manage this...

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WHAT IS WAYFINDING

The definition of Wayfinding that I published in the academic journal Symonds et al (2017). Exploring an Absent Presence: Wayfinding as an Embodied Sociocultural Experience is:

The cognitive, social and corporeal process and experience of locating, following or discovering a route through and to a given space.

Indeed, getting lost can be a very stressful occurrence and the funny thing is that it can happen in the smallest of places, such as trying to find the toilets (restrooms) in a pub or bar, or in a large space such as in a hospital, airport, tourist attraction or sports stadium. You can read on “what is wayfinding” here. For business owners, the cost of having users get lost and frustrated, irritated and stressed, can result in the wayfinding and overall user-experience being seen as a negative experience. This can result in users trying to avoid your location in the future.

The good news is that there is plenty you can do to improve the wayfinding at your location. We offer training courses that you can do directly online and also act as a wayfinding consultancy.

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