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Dr Paul Symonds


This site is written and managed by myself, Paul Symonds, and I have 20 plus years travel experience, having travelled to over 40 countries and lived in the UK, USA, Spain, Italy, Ireland and Australia (for various reasons). My expertise also includes:

  • PhD with Cardiff Metropolitan University, studying Wayfinding in the School of Health Sciences & Sport.
  • Masters in Computer Based Information Systems.
  • BA Hons Degree in Tourism Management



  • Airport Wayfinding Manual. Planned Publication Date – 1st September 2017. ISBN: 978-1-912011-00-1 (Book)


  • RGS (Royal Geographic Society – Due to present on ‘Wayfinding on cruise Ships’ in August 2017)

Associations and Memberships

  • Member of ‘Tourism Society

Tourism Society

Independent Wayfinding Auditor

One of the key services I offer and which specialise in is to provide independent wayfinding audits, appraisals and reporting for companies and locations worldwide. Independent of any stakeholders, I provide audits which give you a chance to see what works and what does not work, in your location in terms of wayfinding. What problems are users having to navigate through or to your location? What causes them stress and might make them desert your location in the future for a competitor. You might be an airport, a university campus, a hospital or a tourist attraction. I can help you to better understand the way in which users navigate and way find through your site.

Service offers

Wayfinding Legislation

Need advice also on the latest wayfinding legislation?

Aims of this Site

The aim of this site is to provide a portal for all those interested in Wayinfinding and navigation both at an academic level and for transportation and travel providers. Improving the experience of travellers has a two-fold effect in that it is not only those travelling who benefit but also the stakeholders in the process. Make the wayfinding process easier and more pleasurable for people and they then tend to have more time and inclination to spend during their trip. Tourists also tend to return with a greater overall satisfaction level and this tends to reflect very positively on the holiday provider.

Media and Journalist Inquiries

I sometimes write for publications and newspaper columns on the subjects of wayfinding and navigation and other tourism matters. I am always open to travel writing invitations. Email: paul (at)

Need Help

If you need consultation, you can contact me at any time via the contact page or email directly to: symonds (at)

Valeria Lo Iacono

Qualifications & Experience

Valeria provides the expertise for heritage interpretation in wayfinding as an expert in heritage.

  • PhD Student in the School of with Cardiff Metropolitan University, studying Wayfinding.
  • PhD candidate in Dance and Cultural Heritage at Cardiff Metropolitan University, Cardiff, Wales, UK.
  • 2 years experience as a Lecturer University of Bath, UK.
  • Master in Tourism Management and Economics from Ca’ Foscari University  in Venice (Italy).
  • February 2017 – present: Teaching Fellow at the University of Bath, UK, teaching sociology of tourism, leisure and sport.



  • RGS (Royal Geographic Society – Due to present on ‘Wayfinding on cruise Ships’ in August 2017)

Associations and Memberships

  • Laban Guild for Movement and Dance.
  • ICTM (International Council for Traditional Music)
  • Member of ‘Tourism Society

Tourism Society