The benefits of walking and cycling are becoming increasingly acknowledged by the UK government and it is great to see a strategy now in place. The 2017 Cycling and Walking Strategy finally creates a proposal plan that provides definite propositions and intentions.
The benefits of walking and cycling more are quite profound and can provide:
The main intention outlined in this specific document from the Department of Transport is to make walking and cycling the desired choice for short journeys and to make it easier also for inter-modal journeys, such as when walking and cycling is connected to train journeys. 50 minutes of walking or cycling a week, we are told, is enough to make a difference in our health and in preventing a range of diseases.
The list of ambitions to achieve by 2040 laid down by the Department of Transport, as as follows:
In case you have not already heard of or taken advantage of the “Cycle to Work Scheme”, you can buy bicycle and accessories worth up to £1000 and you in effect, buy it back from your employer and in the process, reducing your annual tax bill. You can find a full explanation here on CycleScheme. Alternatively you can watch this video that explains the scheme and how it works:
Wayfinding ultimately is an important part of the move to get more people walking and cycling including through:
One of the key issues is connectivity and making routes possible using differing modes of transport such as perambulation and trains. In addition to guiding people around a bay trail, through an urban center and so on, you first need to be able to help them get there in the first place. In this respect, wayfinding becomes about multiple journeys.