Wayfinding in Travel and Tourism

Walking and Cycling Strategy from the Department Transport

Cycling route along Cardiff Bay

The benefits of walking and cycling and becoming increasingly acknowledged by the UK government and it is great to see a strategy now in place. The 2017 Cycling and Walking Strategy finally creates a proposal plan that provides definite proposals and intentions.

The benefits of walking and cycling more are quite profound and can improve:

  • Better physical fitness
  • Improved mental health
  • The environment and moves towards more sustainable cities

The main intention outlines in this specific document from the Department of Transport is to make walking and cycling the desired choice for short journeys and to make it easier also for inter-modal journeys such as when walking and cycling is connected to train journeys. !50 minutes of walking ro cycling a week, we are told, is enough to make a difference in our health and in preventing a range of diseases.

The list of ambitions to achieve by 2040 laid down by the Department of Transport, as as follows:

Journeys by 2040

Cycle to Work Scheme

In case you have not already heard of or taken advantage of the “Cycle to Work Scheme”, you can buy bicycle and accessories worth up to £1000 and you in effect, buy it back from your employer and in the process, reducing your annual tax bill. You can find a full explanation here on CycleScheme. Alternatively you can watch this video that explains the scheme and how it works:

Wayfinding and the new Government Initiative

Wayfinding ultimately is an important part of the move to get more people walking and cycling including through:

  • Improved directional signage, especially on long trails.
  • Better provision of information such as via printed maps, access information.
  • The design of paths and routes that better accommodate cycling and also walking. In this respect, trying to avoid conflict between walkers and cyclists also needs to be factored into the design.
  • Work with local communities to improve routes for all user types, including the disabled and the elderly.

One of the key issues is connectivity and making routes possible using differing modes of transport such as the perambulatory and trains. In addition to guiding people around a bay trail, through an urban center and so on, you first need to be able to help them get there in the first place. In this respect wayfinding becomes about multiple journeys.

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I love to travel and have been to over 40 countries to date. I am presently studying a PhD in Wayfinding and am the Editor for travelwayfinding.com.