Wayfinding in Travel and Tourism

Services

Guidance

Wayfinding Audits

We are experienced in going into various environments and researching all aspects of the wayfinding and navigation system and providing detailed reports. Previous clients have included Birmingham International Airport and Plymouth City Council.

Birmingham Airport

As part of the audit analysis, we can:

  • Photograph and document your existing system.
  • Analyse what is presently being done correctly and what needs improving.
  • Use qualitative research to talk with staff, users and stakeholders to understand your system from a Human Factors perspective, i.e. to understand the real-world problems and issues that exist in your particular location.

Wayfinding Consultancy

In addition to the wayfinding audits detailed above, we also offer consultancy so that you have an independent view and input on the plans you have. Many of the wayfinding and navigation issues, which exist and cause problems, can be a result of graphic designers and signage makers not themselves being expects in the field of wayfinding. By having a specialised wayfinding consultant, in addition to the architects, signage makers and graphic designers, you have a better chance to avoid any longer term problems in your system.

Signage Making

We have a very strong network of reliable suppliers and providers that we have worked with and thus we are able to provide any type of signage solution you might possible need, be it a digital or non-digital solution. We can provide mock-ups and details of suggested signage for any new or existing system you have.

Museum signage

Qualitative Research

As experienced qualitative researchers, we are able to come into your location and do research into a wide range of issues and areas related to your wayfinding system, including for:

  • Detailed documentation and reports on any wayfnding system that you need documented.
  • Passenger surveys.
  • Analysing commercial opportunities and steering behaviour.
  • Staff feedback.
  • Security analysis and report on your location.

What is Qualitative Research – this refers to research which uses a more social form of analysis, as opposed to just analyzing numbers and data. By asking and talking with the users of the location being analysed for wayfinding changes, we like to get to the bottom of any existing issues by talking with the very people who use the system or work with it. To give an example. In an airport, we ask a number of passenger if they found their way satisfactorily, if there were any problems to find anything, what they would have liked to have found but couldn’t and so on. We talk with people who also work in the airport and ask them about commonly experienced problems from passengers, i.e. what places they are continually asked the directions to because a user cannot find that place in question. We, in other words, include a ‘human factors‘ aspect to how we analyse your needs.

Wayfinding Training Services

We also provide a variety of wayfinding training programmes. You can email us for your requirements.

manuals
Training info
Consultant

Paul

I love to travel and have been to over 40 countries to date. I am presently studying a PhD in Wayfinding and am the Editor for travelwayfinding.com.

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