Wayfinding in Travel and Tourism

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Developing Walking Routes Using Wayfinding

Walking Seoul Korea

The idea of “Walkable Cities” is a trend that is developing on the back of the “Smart Cities” movement and as greater awareness of sustainable and social issues comes into the wayfinding discourse. The movement for walkable cities involves trying to:

  • Create fully connected pathways and routes – The problem with many trails and paths, which can be fun and pleasurable to use, is that they are often not directly linked to by other forms of transport. You might be keen on walking a particular bay trail, but the issue is getting to the trail in the first place. For this reason, an integrated approach is needed. In the past, efforts through park and ride have been used but such services have been only for certain events of for city centre shopping on weekends. The real need is for a user to be able to cycle from their own street on dedicated cycling paths, or to walk on pedestrianised and/or use well connected transport links  (such as via a tram or local subway system network).
  • Making cities more connected also for all users is important! A wheelchair user should be able to roam freely through large areas of a city without the need for a third person support. Likewise, elderly walkers should be able to enjoy a casual walk by a waterfront area, such as along a bay trail, without concern for how they can get back to where they need to be, if they get physically tired. Integrated planning, in such a case, means having connected transportation options so that users can enjoy parts of walkable cities, if the user has restricted ability.
  • Providing the right facilities in the right places. A 10 mile bay trail walk around a harbour area, which does not make provision for toilets (restrooms), for refreshments, or for return transport (for users who can only do a part of the route), for example, is less likely to be used.

The Benefits of Creating Walkable Cities

I like to break down the benefits of “Walkable Cities” down into four categories, these being:

  • Social benefits;
  • Economic benefits;
  • Environmental benefits;
  • Individual / personal  benefits.

These are discussed in further detail in the free PDF that you can download via the banner above. To summarise though, walkable cities create hubs for tourism such as with the ability to create commercial areas where tourists will inevitable need somewhere to eat, walking tours of the area, places to drink and unwind on route. Furthermore, walkable cities provide great benefits for local users by increasing the attractiveness of a neighbourhood. Additionally, the benefits of decreased traffic, pollution, a reduction in accidents (walkers statistically experience significantly fewer accidents compared to drivers and cyclists) and the benefits from creating walkable areas that take users past wildlife, waterfronts and nature, is known to benefit mental health and provides free and easy fitness opportunities.

Walkable Cities

Walking Newport Wetlands in Wales, UK.

If you are interested in consultancy or in training regards “Walkable Cities” please feel free to contact us!

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