In this lesson on wayfinding, we will look at wayfinding signage design and using arrows on signage!
Hi, I’m Dr Paul Symonds and I’m the Wayfinding Expert. Please make sure to subscribe to my Wayfinding Channel on YouTube to get the very latest videos on all aspects of wayfinding and navigation.
You might look at signage and not spare too much thought for the direction, shape and size of the arrows normally, but if you are involved in any way at all with making or needing signage to guide people, there is a lot to think about! And arrows ultimately are what direct people on signs and so the design of the arrows is vital.
Take a look at this image below!
When designing signage to guide people from A to B, the key is to try and make the signs as easy as possible to read, with:
How to write text on signage, signage lighting, and colours are topics that are coming up in the next lessons but in this lesson, let us turn out attention to arrows in signage!
What?! A whole lesson on Arrows in signs? Are you crazy?!
The first reaction, when thinking about arrows on signage and for signage design is, what!! A whole lesson on designing arrows! Really! Are you insane? I even wondered myself if there was enough to talk about arrows but, as I have researched the subject further for this video, I realised that there are several points that are important and which do indeed greatly impact the User Experience (UX).
Arrows should always point towards the location being directed to, not into text!
In this image there is a great example of arrows being used correctly. Gates 557 – 566 are to the left and so the arrow is on the left and pointing towards the space where the gates are. Gates 567 – 574 are to the right. Some designers will argue that arrows can point into text, but the point is that you are using the arrows in signage to point to a location, not to point to text.
In this sign, I am sure you can see the problem and the confusion that having arrows pointing into text can cause! Having arrows pointing into text can create all kinds of problems and in this example above, you can see that two arrows point into the word and place name, Catania. There is also though an arrow pointing to the right and placed beside the word Catania, to signify to go right for Catania! Confused? I am not surprised.
If you are a designer, never point arrows into text!
In this image at an airport above, a lot of people wrongly turn into the toilets hallway for gates 40 – 68. The solution that I suggested to them is actually quite simple. By placing the arrow on the right of the Gates 40 – 68, the arrow is more closely pointing into the space where they need to go. Just moving the arrow in the signage can make a huge difference. It is often quite subtle difference on signage that can have quite an impact.
Sometimes it is very subtle changes that make a huge difference in signage design in terms of wayfinding.
Remember also that, for a lot of signs, a person may be driving and this is why getting every detail of a sign can be so important, given that the user often has so little time, relatively speaking, to see and digest the sign. I talk more about this in the video on wayfinding in hospitals i.e. whereby you can sometimes use speed limits to slow down drivers, so that they have more time to read signage.
Here’s an example of how not to do it.
There are a few problems with this signage above!
The arrows should be clear and easy to see.
Take a look at the image above and compare it with the previous sign! A huge different in clarity and readability I am sure you will agree!
There should be a good contrast between the arrows & the background.
The sign you are looking at is also very good in that the contrast between the yellow arrow and the black background makes seeing the arrows very clear. Always aim for the right contrast in terms of colour. More on colour in the video that is coming shortly on using colour in wayfinding (make sure to subscribe to catch that video).
Art galleries and museums I find quite often are the worst at designing signage, perhaps because their desire to be creative override the need, in wayfinding, for designs that push simplicity and conformity. In this sign the red arrow is barely visible if you glance quickly at the signage.
A red arrow on an orange background? What is going on here?
It might not seem like the end of the world but, if you are approaches this sign, then you actually think you are on floor B but in fact it is the floor below hence the red arrow, an arrow you can easily miss as you approach the sign.
Give your arrows tails!
I have to be quite honest and admit that, until recently, I had not seen arrows on signage without tails. The thing about the wayfinding and signage design industry is that there’s always something new to see and, in this photo [point top right], it is really much harder than it should be to read the directions quickly. Make sure you include tails on the arrows!
In wayfinding it is important to understand that creating new exciting designs is not the key. The key is designing signage (and including arrows) so that they can be understand by as many people as possible and without too much effort needed.
I will talk in future (see the YouTube channel) about hierarchies of information on signs and considerations such as nomenclature, so do not worry too much about the text in this sign for now. But suffice to say that I am sure you agree that the arrows are clear and the directions clear in this image that comes from a local exhibition centre.
Grouping information can potentially be a good way to make signage cleaner.
Grouping information can be a good solution when you would otherwise need to use so many arrows on the sign.
Try and simplify things for the user.
As you can see, the extra space from only having two arrows means that the arrows can be large and are very easy to follow. Try to group arrows facing in the same direction!
And now we have a conflict of up and down arrows, even though both signify to go straight ahead. In the image above you can see that the green emergency signs have downward arrows and the blue sign uses an upward arrows. There is no decline though immediately ahead of the sign so the arrows are wrong. The rules are very simple for whether or not to use upward or downward arrows!
Use a downward arrow if there is some downward movement needed just ahead. Otherwise an up arrow.
In this sign you can see that it is a bit awkward having an arrow pointing from the upper right to a location that is actually towards the upper left. It makes little sense and is awkward to design signage in this way. Quite clearly, the arrow pointing left should be on the left. The sequence is actually very simple for using arrows on signage.
If you are pointing to the left then the sequence from the left is arrow, icon and then text.
If you are pointing to the right then, from right of the sign moving inwards, you use arrow, icon and then text.
Take a look at this sign above to see how it should be done correctly. The text is always the most central item, followed by an icon and then the arrow.
You have already seen in point 4 above the orange sign with a red arrow on it and how it creates a lack of clarity. In the picture below you see a sign in Olden, Norway (I was there on a cruise and it’s a beautiful area by the way) and I had to look at it twice to understand what direction it was pointing me in. Signs should never need a double look as arrows should be immediately clear.
Here’s another example.
Make sure you actually include arrows on wayfinding signs. They are the very item that guide people.
In this image above in Plymouth, England, you can see what is known in the signage industry as a fingerpost sign. The signage looks like several fingers pointing out from the pole, hence its name. Always make sure to include arrows rather than to assume that the direction of the finger will direct people in the sign. Why not create absolute clarity.
The way I see great signage design for wayfinding, is as a percentage game. Every little thing you can do to make signage as clear and easy to understand, make that sign that little percentage better. In wayfinding, it is the lack of attention to detail that leads to signs being confusing for people and why people end up getting lost so easily.
Provide supporting text for arrows.
In most places it is a great idea to ensure that you actually include text with an arrow, so that users know where they are actually trying to get to. This might seem obvious but, as you can see below from this museum example, where exactly we are being directed to is not clear.
I have to admit though that I have seen a great use of arrows with no text when I was in Norway. One shop owner of an art gallery placed a series of arrows to her underground shop and the intrigue of where the arrows led to, got the better of many of us and we ended up in the shop. In this case, it was a very clever use of missing information in order to create intrigue. Generally speaking though, made signs clear and include text with the arrows!
So let me clarify the main points from this video.
Some designs are such that it really takes an effort to find the information you need, so that you become conscious of the fact that it is hard work trying to find your way. Good signage should make it really easy for the person or people you are trying to direct.
Arrows in signage should: