We are getting an increasing number of requests to undertake a wayfinding audit review or evaluation for a range of locations and the reasons are easy to understand why. This real advantage of these independent audits is that it offers you the chance to get an independent assessment of your location, with a fresh set of eyes, perspective and with consideration for all user types. You can often find yourself so familiar with the location in question, as a manager, that it can be difficult sometimes to fully evaluate the wayfinding system. Many locations have been designed by numerous companies (i.e. by various signage companies over time) and in order to try and solve problems that exist, an audit that evaluates everything in one report makes your decision making easier. We also work with architects, signage companies and those who are involved with wayfinding.
Staff and users – We value the need to work with your staff and to do so in a manner which causes the least amount of disruption to your staff as possible. Most of the auditing can be done without the need to involve any of your staff. We do recommend for some clients to include interviews with some of the users and/or staff but this is an option and dependent on your requirements. Front line staff themselves are often the ones who will have the best idea of issues in the system, the staff often the source of direction giving and guidance.
Management – We greatly appreciate the value of listening to your needs and understanding your exact requirements or needs. We also understand that budgets also dictate many considerations in wayfinding and the need to sometimes focus on one part of the wayfinding system or to assess some parts and not others. The need also to often focus on commercial needs and steering behaviour as part of the wayfinding design is a common requirement, which we can include in the auditing.
Checklists – Over time we have developed a number of very details checklists for different locations such as urban centers, airports, ports, train stations, bus and coach stations, universities, hospitals and shopping malls. These checklists enable us to ensure that we cover all aspects of your system.
We can direct the audit according to the specific needs and requirements you have. You may need to work on one specific area of your location and/or there may be specific issues you are looking to address. You might be concerned with steering behavior (for commercial reasons), with route finding problems users have had, or with addressing the wasted work hours staff are having to use to direct people. Whatever your needs, we can adapt our auditing as needed. In doing our full audits, we do evaluate and see wayfinding as a process which is a qualitative one in that, rather than it just being about getting from A to B as quickly and easily as possible, we see it as an experience which you need to create an environment for and experience which makes users want to re-use the location and space.
You might understandably be wondering exactly what I mean by a wayfinding audit and what it comprises and how and why it might be useful for you. The audit will come in the form of a report which is based on a very detailed and thorough checklist which we have developed to cover a wide range of considerations which need to be evaluated in any wayfinding system. The report covers:
This audit will be paid out such thjat you can use it as a checklist and as guidance for implementing actual changes.
Audits start from £595 for a very basic one day report through to several thousand for audits which take several weeks. Every location we deal with has bespoke requirements and vary in size and complexity. For this reason prices do tend to be different for each project.
Please contact us to discuss getting a wayfinding audit started.